SEO for Medical & Cosmetic Dermatologists
Be the practice patients find for medical skin conditions, mole evaluations, and premium cosmetic treatments across Google, local maps, and AI answers.
- One practice per city
- Month to month, no contract
- You own the website
- The founder runs your account
Reviewed by Artem Saribekyan, Founder of DoctorRank | Veteran SEO Specialist, 20+ Years of Experience | SEO for Private Medical Practices Since 2005 | Last Updated: November 2026
What your practice gets
- Medical condition pages: rashes, moles, hair loss, in your dermatologists' words
- Cosmetic treatment pages: Botox, fillers, skin tightening, by concern and age
- A Google Business Profile for every location, fixed and run weekly
- Each provider verified and attached to the right office
Medical and cosmetic patients search for a dermatologist differently
The medical patient has a rash that is spreading, a mole that changed, or hair coming out in the shower. They have insurance, they want to be seen the same week, and they type the symptom into Google or describe it to ChatGPT at midnight. The cosmetic patient has been looking at their jowls in the mirror for a year. They pay cash, they research for weeks, they compare three practices, and they ask the AI what works at their age before they ever call anyone.
What our dermatology SEO includes
Six pieces of work, two kinds of patient.
Medical condition pages in the dermatologist's words
Acne, eczema, psoriasis, moles, hair loss, rashes. Each page answers what the condition might be, what a visit involves and when to come in now, written from the doctor's answers and checked against the standard health content is held to.
Cosmetic treatment pages by concern and age
Botox, fillers, laser, Sofwave, body contouring, organized the way a cosmetic patient thinks: jowls at 50, dark spots after summer, what works for a neck. Prices only where the practice publishes them.
A Google listing per location, run every week
Categories that match the services, hours, photos, posts, review replies, and the Google listing of each dermatologist attached to the right office. Three locations means three listings that have to agree.
Provider schema with the credential on the name
Board-certified dermatologist next to the dermatologist's name, with a bio page the models can verify, on every page that carries their words.
The weekly question engine
Each week the dermatologists answer a few patient questions in one sentence each. They become the pages patients type at night, and they keep bringing new patients long after they are published.
Reviews, directories and citations
Healthgrades, Vitals, Zocdoc, WebMD and the Google listing all saying the same name, address, phone and hours, plus an honest review request to every patient. AI reads these before it names you.
What AI checks before it recommends a dermatologist
A patient with a mole that changed, or a patient who wants the jowls at fifty gone, now often starts by describing that to the AI with the city they live in. The AI answers with named dermatologists, described from each practice's Google Business Profile card and from what patients wrote in reviews.
The patient brings:
A patient describes a mole that looks different than it did last year, and asks who to see and how fast she can get in.
The AI checks:
- ?Does the dermatologist or a physician assistant do the visit?
- ?How soon can a suspicious spot be seen?
- ?Which insurance plans are taken for the medical side?
- ?For the cosmetic side, what does the treatment cost and how long does it last?
- ?Which practices should you avoid?
What your page has to answer
- Who sees the patient at each visit, by name and credential
- The wait for a suspicious spot, in the practice's own numbers
- The insurance plans the practice actually takes
- Cosmetic prices and durations where the practice publishes them
- Nothing the practice cannot honestly answer; that is left out, never filled in
We run that conversation for each client before we write, once for the medical side and once for the cosmetic side, because the AI treats them as two different decisions. Every question it raises becomes a section on the matching page, in the dermatologist's own words and with the practice's own prices and wait times. Anything the practice cannot honestly answer is left out, never filled in.
A cosmetic results gallery, kept apart from the medical side
The patient with a mole and the patient who wants her jowls gone are two different people, and the AI treats them as two different decisions. The cosmetic side gets a results gallery built from your consented cases, in the natural shape of the photo, never upscaled, with a caption that names the treatment and the time since the visit.
The medical pages carry no cosmetic sell. A patient reading about a suspicious spot is not shown a jawline, and a cosmetic patient is not sent through a page about psoriasis. Each image loads fast on a phone and is described so Google and AI can tell what it shows.
Schema that tells AI which dermatologist works at which office
A three-location practice confuses machines more than it confuses patients. Every page we build carries the facts a second time, as structured data: the practice as a medical business, each dermatologist as a person with the board certification and a bio page, tied to the office where they actually see patients, medical conditions and cosmetic treatments as separate services, and the page marked with who wrote and reviewed it.
The data is generated from the visible page, so the two never disagree. Then the name, address, phone and hours of each location are made to match on Healthgrades, Zocdoc, WebMD and its own Google listing.
{
"@type": "Physician",
"name": "Your Name, MD",
"medicalSpecialty": "Dermatology",
"workLocation": "The office where you actually see patients",
"availableService": "Skin Cancer Screening, Acne Treatment, Laser Resurfacing",
"sameAs": "Healthgrades, Zocdoc, Google listing",
}The shape of what every condition and treatment page carries. The values are yours, never ours.
Privacy and accessibility, on the medical side and the cosmetic side
Two things a dermatologist is told to look for in an agency, and what they mean in practice.
Inside HIPAA boundaries
- Forms ask for a name, a phone number and a reason to call, never a diagnosis or a photo of the spot.
- Result photos go up only with written consent on file, and come down the day a patient asks.
- Review replies never confirm that a reviewer was a patient or what was treated.
- If a tool needs patient data to work, we say so first and you decide.
Accessible to every patient
- Real headings in order, so a screen reader follows the page the way a sighted patient scans it.
- A written description on every result photo and every photo of the offices.
- Text contrast that meets the accessibility standard, and buttons big enough for a thumb.
- The structure a patient with low vision needs is the structure Google and AI read.
One dermatology practice per city
We work with one dermatology practice in each city. If a dermatologist in your city is already a client, we say so on the first call and we do not take you on.
That keeps the work honest: the condition pages, the cosmetic pages and the listings we build for you are never shared with a competitor, and the keyword you win is never one we are also chasing for someone else.
How we write your pages from your dermatologists' own answers
Every month we ask the dermatologists questions about what their patients ask: how long a Sofwave result lasts, what a mole check involves, whether hair loss on a medication comes back. One sentence per answer is enough. The sentences become the pages, so the site sounds like the doctors and the model has something specific to stand behind. If the practice cannot give us the answers, we say so before you sign.
"Ninety nine percent of how AI picks a provider has to come from the website. Go read your own website. If it sounds generic and there is no specificity about the practice, that is your answer."
Artem Saribekyan, Founder, Doctor Rank
Which dermatology practices this is built for
Solo medical dermatologists
Who want new patients beyond referrals.
A medical side and a cosmetic side
Practices that need two kinds of pages and one listing strategy.
Multi-location groups
Each office surfacing for its own neighborhood with its own listing.
Cosmetic-only skin clinics
Competing with med spas for Botox and laser searches.
The numbers you will see every month
You get a plain monthly note on what moved and what we are doing next, and you see the same Search Console screen we do.
Months 1 to 3
Visibility
How often your pages appear in Google, in AI Overviews and in ChatGPT and Gemini answers, in Search Console and the tools we share with you.
From month 3
Conversions by source
Conversions by source in Google Analytics, with your own login.
Every month
Calls from each listing
The call count from each Google Business Profile, on a tracking number so every call from the website is counted.
Guides for dermatology practices
Why Does ChatGPT Recommend Another Dermatology Practice Instead of Mine?
Doctor Rank explains why ChatGPT recommends another dermatology practice instead of yours: it names the site it can read and trust. Here is how to flip it.
Read the guide
Does It Matter Which Doctor Is Listed on Your Procedure Pages? How Google Evaluates Medical Expertise by Topic
Google now evaluates medical expertise by specific topic across your site. The wrong doctor on the wrong procedure page weakens your E-E-A-T and costs you rankings. Here is how to fix it.
Read the guideQuestions dermatologists ask us before signing
Book a Free Consultation
We will show you where your practice shows up today when a patient asks AI about a rash or about jowls, which condition has no page behind it, and what it takes to be the name it gives.
What happens on the call
- 1We look at where your practice shows up today on Google, on the map and in ChatGPT, live, while you watch.
- 2We name the gap: the procedure or condition with no real page behind it, the listing problem, the reviews.
- 3You get a plain plan for the first month and one flat monthly fee. No deck, no pressure.
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Disclaimer: SEO results vary by market, competition, and implementation. The strategies discussed on this page reflect our direct experience managing campaigns for private medical practices. No specific ranking position or traffic outcome is guaranteed. For a personalized assessment, contact our team.