SEO and AI Search Agency for Doctors and Lawyers
Doctor Rank is an AI-focused SEO agency for doctors, medical clinics, & lawyers. We get your practice chosen by Google, AI Overviews, and the personalized AI agents that now search, compare, and book on behalf of patients and clients.
Based in New York. Serving practices and firms nationwide.
Coffee and pastries on us. We Uber Eats to your office before the call.
Trusted by leading healthcare and legal practices across the country
From the Founder of Doctor Rank
I'm Artem, founder of Doctor Rank. I've been doing SEO since 2005, which is 20 years of watching Google rewrite the rules, from Florida to Panda to Penguin to Medic to Helpful Content to the March 2026 core update. I built Doctor Rank as a boutique on purpose. We stay small, we're selective about who we sign, and we cap the number of clients we take on so every strategy gets real attention.
Some of our clients run complex multi-location practices with 8, 12, 20 offices. Others are solo dermatologists, solo plastic surgeons, or solo DUI attorneys who want to own one market. Either way the work is individualized. You get a strategy built for your specialty, your geography, and your goals, not a template pulled from a drawer.
When you hire Doctor Rank, you're not handed off to an account manager. You talk to me. I personally review every client strategy, every author block we publish, and every AI search recommendation we ship. SEO in 2026 isn't about ten blue links anymore. Google AI Overviews, ChatGPT, Perplexity, and other AI agents are where doctors, dentists, and lawyers get discovered now, or don't, and getting cited inside those answers is the work that matters most.
Artem S.
Founder · SEO since 2005
Book a consult and I'll treat you and your team to .
Our Recent Client Results
Real data from real clients across healthcare and legal. Measurable growth in calls, leads, consultations, and AI search visibility.
Dermatologist in Queens, NY
Growth +50%
856 calls/month in 2022
1,336 calls/mo in 2025
Dermatology Clinic Brooklyn
Growth +167%
43 calls/month in 2024
115 calls/mo in 2025
GI Clinic NY
Growth +44%
114 calls/month in 2024
164 calls/mo in 2025
Personal Injury Law Firm in New York
170-Page Schema Rebuild
228 calls from Google Business Profile, +36.5% growth
170-page schema rebuild across the entire site. The prior agency had left Attorney, Service, and FAQPage schema broken or missing. Rankings had been sliding for months. We rebuilt every schema block from scratch, aligned provider schema with bar admission data, tied service schema to practice areas, and encoded FAQPage schema on every top-of-funnel page. Rankings recovered across the full keyword set inside 90 days. The lesson for any law firm: schema is not cosmetic. In the age of AI search, it is how Google, AI Overviews, and AI agents like ChatGPT verify that your firm's attorneys have the credentials your site claims.
Personal Injury Law Firm in Florida
First ChatGPT ReferralFirst documented ChatGPT referral inside the first six weeks of engagement. The firm received a new client who specifically told intake that ChatGPT had recommended them by name when asked for the best car accident attorneys in the metro area. The structural work underneath that outcome was an attorney bio rebuild with state bar verification encoded in schema, a practice-area content architecture aligned to the attorney whose bar admissions and trial experience match each page, citation expansion across Avvo, Justia, FindLaw, Martindale-Hubbell, and Chambers, and Google Business Profile management tied to every office location. ChatGPT started surfacing the firm when the structured authority signals matched what the AI was looking for.
Why Doctor Rank Is Different
We picked one direction and committed to it. Doctor Rank works only with doctors, dentists, surgeons, lawyers, and medical spas. These are the industries that sit under Google's YMYL microscope, where E-E-A-T, credentialed authorship, and local trust signals aren't optional, and where generic SEO agencies keep failing their clients. That focus is what you're buying. Here's what it gets you.
Deep YMYL roots
Every page we publish carries author credentials, reviewed-by blocks, and sourced claims, because Google and AI models won't cite content that doesn't.
Clients who survive core updates
Our dermatologists, GI clinics, and law firms don't crash when Google ships a core update. They usually gain. We've watched Medic, Helpful Content, and every 2024–2026 update hit competitors while our clients climbed.
AI agents as the core product
Google AI Overviews, ChatGPT, Perplexity, and Gemini now answer "best dermatologist in Brooklyn" and "DUI lawyer near me" before anyone clicks. With Google moving past the ten blue links toward AI agents that pick a provider, this is the new front door. We have documented client appearances inside AI answers. Most agencies sell this as a buzzword. We ship it.
One specialty per market
Once we sign a dermatologist in Brooklyn or a DUI lawyer in Miami, that specialty in that market is closed to every other practice. You're never competing against your own agency.
Month-to-month, founder-reviewed
No long lock-ins. Every strategy is reviewed by someone who's been ranking doctors and lawyers through every Google core update since 2005.
The Problems We Solve
You are excellent at what you do. You spent years training to become a doctor, dentist, or attorney. But nobody taught you how to get ranked by Google and recommended by AI agents. Meanwhile, your competitors are investing in their visibility. They show up when patients and clients search Google, when AI Overviews answer the query, and when an AI agent gets asked who to call. They get the appointments and the cases.
Most doctors, medical clinics, and lawyers we talk to have the same frustrations:
Their website looks outdated and does not convert visitors into appointments or consultations.
They have tried marketing agencies that promised results but delivered confusing reports and no real growth.
They do not appear in Google's local map pack when people search for their services.
Patients and clients now send ChatGPT, Perplexity, Gemini, and other personalized AI agents to search, compare, and book on their behalf, and they have no idea if their practice is the one being recommended.
We built Doctor Rank to solve these problems. We focus exclusively on doctors, medical clinics, and lawyers because we understand your industries, your patients and clients, and the new way they search, on Google, inside AI Overviews, and through the AI agents picking who to recommend.
Our Services
Doctor Rank is a digital marketing agency built specifically for healthcare providers and law firms. Our services are focused and deep. We do not take on restaurants, e-commerce stores, home service businesses, or anything else that would dilute our expertise in YMYL.
SEO
Search engine optimization is the foundation. We rank your practice at the top of Google when patients and clients search for the services you offer. That means on-page optimization, Google Business Profile rebuilds and ongoing management, local citations across medical and legal directories, review generation inside compliance boundaries, and procedure-specific or practice-area-specific content architecture.
SEO is not a quick fix. It is a long-term investment that compounds. Done correctly, it becomes the single most reliable and cost-effective channel for new patient appointments and new legal consultations.
Website Design
The website is where the ranked traffic converts. If the site loads slowly, looks outdated, or fails to communicate credentials inside the first 10 seconds, the patient or client clicks back and calls a competitor. We design websites specifically for healthcare practices and law firms. Every site we build is mobile-first, fast, structured around conversion, and loaded with the trust signals YMYL visitors need.
Provider credentials surfaced, board certifications or bar admissions front and center, before-and-after content or case results, review widgets, clear appointment or consultation CTAs.
AI Overviews & AI Agent Optimization
The way people search is changing fast. Google is moving past the ten blue links toward AI Overviews and AI agents that pick the provider for you. Patients and clients now ask ChatGPT, Perplexity, Gemini, Claude, and other AI agents to recommend a doctor, dentist, or lawyer. If your practice is not the one they name, you are invisible to a growing slice of new business.
We get you cited inside those answers. Most agencies have not caught up. We have, with live page-1 rankings for AI search queries in both healthcare and legal right now.
Every core service includes AI Overviews and AI agent optimization at no extra cost. While other agencies focus only on Google, we make sure your practice is named when patients and clients ask ChatGPT, Perplexity, Gemini, or any other AI agent.
Other Services
Google Business Profile Management
We rebuild and manage Google Business Profiles for every location a practice or firm operates from. Categories, services, photos, posts, reviews, and Q&A.
Meta and Google Ads
Paid media as a complement to SEO where the math works. We do not sell ads as a first line because SEO compounds and ads do not.
Reputation Management
Review removal, review generation, and response management. We flag and appeal fake or policy-violating Google reviews, then build a steady flow of real 5-star reviews inside HIPAA and state bar compliance boundaries.
Landing Page Design
High-converting pages designed for your advertising campaigns.
AI Receptionist
Capture leads 24/7 with HIPAA-compliant AI receptionist solutions.
Online Forms
Digital patient intake and client questionnaire forms that save time and reduce paperwork.
Industries We Serve
We work with two types of professionals: those who care for patients and those who represent clients. Within each vertical, we specialize further.
Healthcare Practices
- Dermatologists and dermatology groups
- Plastic surgeons and cosmetic surgery practices
- Med spas and aesthetic injection practices
- Wellness and functional medicine clinics
- Dentists and dental groups
- Psychiatrists and mental health practices
- Gastroenterology, primary care, and specialty medical groups
Why Healthcare and Legal Professionals Choose Doctor Rank
We Specialize in YMYL
General marketing agencies take any client they can get. They run restaurants, e-commerce stores, and plumbers, then try to apply the same strategies to your practice or firm. It does not work. We only work with healthcare providers and law firms. Both are YMYL. Both require the same deep expertise in provider credentials, compliance, and trust signal architecture that general agencies cannot build because they are not doing this work every day.
We Actually Test What We Recommend
Too many agencies repeat advice they read on a blog. We test strategies on real client accounts, measure what moved and what did not, and refine our playbook monthly. When we tell you something will grow your practice or firm, it is because we have seen it work across dozens of accounts in your vertical already.
We Focus on Results, Not Reports
You do not need a 50-page report full of charts you cannot read. You need more patients walking into your practice or more clients calling your firm. Success is measured in consultation requests, new patient appointments, new retainer signings, and AI citations that bring in leads. That is what we track, that is what we report, and that is what we optimize for.
We Are AI-Agent First
Most agencies still treat AI as a bolt-on. We treat Google AI Overviews and the AI agents people now ask (ChatGPT, Perplexity, Gemini, Claude) as the primary channel, because that is where the next five years of new patients and new cases will be decided. Every engagement includes AI agent optimization from day one at no extra cost.
20+ Years of YMYL Experience
The founder has been doing SEO for more than 20 years. That is not marketing copy. That is the actual calendar. Two decades of watching Google's algorithm evolve, watching which shortcuts got clients penalized, and watching which signals held steady through every update. YMYL categories punish the agencies that chase trends. We do not chase trends.
Meet Our Dream Team
A dedicated team of marketing specialists who work only with healthcare providers and law firms. Every person on the team is trained on the YMYL, E-E-A-T, and AI search disciplines that define the work. You will never be handed off to a junior account manager executing a template. Senior specialists handle the strategy, execution, and ongoing monthly work on every account.
Our Promise
We will never work with your competitor.
When you partner with Doctor Rank, you become our only client for your specialty in your market. We do not hedge bets. We do not play both sides. Your success is the only outcome that matters to us.
This is why every client we have ever worked with is still with us today.
Artem S.
Founder and CEO
How We Work
Discovery
We start by understanding your practice or firm. What services or practice areas do you offer? Who are your ideal patients or clients? What has worked in the past and what has not? What compliance constraints apply in your state? This conversation shapes everything we do.
Audit and Strategy
We analyze your current online presence: website, Google Business Profile, search rankings, citation footprint, review sentiment, schema implementation, and AI visibility across ChatGPT and Perplexity. We identify gaps and opportunities. Then we build a strategy tied to your revenue goals, not vanity metrics.
Implementation
We do the work. On-page optimization, GBP rebuild, citation building, schema implementation, content production with named, credentialed authors or reviewers, review generation, and AI search optimization. We keep you informed without drowning you in meetings.
Optimization and Growth
SEO is not set-and-forget. We monitor rankings monthly, scan every location with Local Falcon, track AI citation rates across ChatGPT and Perplexity, and refine the strategy based on what is actually moving. Your account gets better every month.
Comparing SEO Agencies for YMYL Practices
Before you hire any SEO agency for a healthcare practice or a law firm, these seven questions will tell you whether the agency understands YMYL. Ask every agency you talk to, including us.
1. Do you work exclusively with healthcare or legal, or do you also run restaurants, e-commerce, and home services?
If the answer is "we work with everyone," the agency will apply the same playbook to your YMYL practice that they apply to a pizza shop. That will fail.
2. Do you encode provider credentials (medical board certification or bar admission) in schema on every service page and bio page?
If the agency cannot answer this with specifics, they are not building the authority signals Google, AI Overviews, and AI agents like ChatGPT actually read.
3. Can you show live page-1 rankings for AI search queries in my vertical right now?
AI search is not theoretical anymore. Agencies that cannot show real rankings in ChatGPT, Perplexity, or AI Overviews have not done the work yet.
4. What is your policy on signing competing clients in the same specialty in the same market?
If the agency signs competitors, your ranking is theoretically possible but structurally compromised.
5. How do you handle HIPAA for healthcare review generation or state bar advertising rules for legal reviews?
The agency needs a specific answer, not a hand wave.
6. What is the contract length and what happens if I want to leave?
Long-term contracts signal an agency that cannot earn the business monthly. Month-to-month signals an agency that has to deliver every month.
7. Is your pricing published or do I have to get on a sales call to find out what you charge?
Published pricing signals confidence. Hidden pricing signals that the quote depends on how much the agency thinks the prospect can pay.
We pass all seven. Most agencies pass two or three.
Is Doctor Rank a Fit for Your Practice or Firm?
We are probably a fit if:
- You run a medical practice, dental practice, or law firm. Healthcare or legal only.
- You care about results more than reports and you measure success in calls, consultations, retainers, and AI citations.
- You want an agency that will never sign your competitor in your market.
- You want published pricing and month-to-month terms.
- You understand SEO is a long-term investment that compounds, not a 30-day campaign.
- You are operating in a competitive metro area and need an agency that actually does the structural work.
We are probably not a fit if:
- You run a business outside healthcare and legal. We decline those engagements at the first call.
- You expect guaranteed rankings. No reputable SEO agency can guarantee rankings because Google's algorithm changes.
- You want to sign a 12-month contract with heavy upfront fees. We do month-to-month.
- You are looking for the cheapest option. We are not the cheapest. We are the agency that does the work that actually ranks YMYL practices.
No Long-Term Contracts
We believe in earning your business every month. If we are not delivering value, you should not be locked into a contract. Our clients stay because they see results, not because they are obligated to.
Latest Articles
Insights and strategies for healthcare and legal marketing in the age of AI search.
How to Remove Google Reviews: A 2026 Guide for Medical Practices and Law Firms
How to remove Google reviews step by step. Both Google forms, the 7 flag categories, the 12 policy violations, and how to write an appeal that actually works.
Healthcare SEO: What Medical Practices Need to Know in 2026
Healthcare SEO from an agency that works exclusively with medical practices. YMYL, E-E-A-T, medical disclaimers, and AI search. Deep hands-on knowledge across dermatology, dental, plastic surgery, and law. Free audit.
How to Market a Dental Practice in 2026: What Actually Works
Dental marketing guide from an agency that works with dental practices daily. Where to spend, what to skip, and why Google Ads with small budgets is a waste. SEO, local search, and AI visibility. Free dental marketing audit.
Frequently Asked Questions
How long does SEO take to show results for a doctor or lawyer?
Most practices and firms see measurable improvements in 3 to 6 months, with rankings compounding over 12 to 18 months. Healthcare and legal are both competitive YMYL categories, so the ramp is slower than it would be for a retail business, but the compounding is also stronger because once you own the rankings, they are harder to lose.
Do you work with practices and firms outside of New York?
Yes. We are based in New York and we serve healthcare practices and law firms across the United States. Local SEO principles are the same whether the practice is in Manhattan or Miami, Dallas or Denver. We tune the approach to the competitive density of the specific market.
What is AI agent and AI Overviews optimization?
It is the discipline of making Google AI Overviews and the AI agents people now use (ChatGPT, Perplexity, Gemini, Claude) recommend your practice or firm by name when a patient or client asks for the best in your specialty in your market. Google has signaled that the ten blue links are giving way to agent-driven answers, and this is the work that gets you named inside those answers.
What about Google's move to AI agents and AI Overviews?
At Google I/O, Google made clear the future of search is AI agents answering the query directly instead of a list of links. AI Overviews already sit above organic results on the majority of healthcare queries. Our entire methodology is built for this shift: schema that AI engines can verify, citations across the directories AI agents trust, and content structured around the natural-language questions patients and clients actually ask. Every Doctor Rank engagement is future-proofed for the agent era.
What about personalized AI agents that search on behalf of patients and clients?
Gemini, ChatGPT, Meta AI, and Apple Intelligence are rolling out personal agents that do not just answer questions, they act. They search, compare options, screen reviews, and increasingly book the appointment or schedule the consultation on behalf of the user. We optimize for the same trust signals those agents use to pick a provider: credentials encoded in schema, citations across the directories agents trust, review sentiment, and content structured around the natural-language questions real patients and clients ask. The goal is to make your practice the one the agent recommends and books.
How much does ChatGPT and AI agent optimization cost?
It is included at no extra cost in every Doctor Rank engagement. It is not a separate product. We treat Google AI Overviews and AI agents as the core surface, not a bolt-on.
Do you do SEO for dentists?
Yes. Dentists are one of our most-served specialties. See our guide on ChatGPT SEO for dentists for the framework we apply.
Do you do SEO for plastic surgeons?
Yes. We serve board-certified plastic surgeons and cosmetic surgery practices.
Do you do SEO for law firms?
Yes. We serve law firms across personal injury, criminal defense, family law, DUI, immigration, bankruptcy, and medical malpractice.
How does Doctor Rank help law firms get cited in ChatGPT?
We encode attorney bar admissions in schema, build citation footprints across Avvo, Martindale-Hubbell, Justia, FindLaw, and state bar directories, and structure practice-area content around the natural-language questions real legal clients ask. ChatGPT cross-references those signals when choosing which firm to name.
Will Doctor Rank sign my competitor?
No. When you hire us, we do not sign another practice in your specialty in your market. Ever. That is the one firm per specialty per market promise.
Is SEO HIPAA-compliant for medical practices?
Done correctly, yes. We run review generation, content production, and reputation management inside HIPAA boundaries. We do not expose patient information and we follow marketing consent protocols.
Is SEO compliant with state bar advertising rules for law firms?
Done correctly, yes. We follow state bar advertising rules on testimonials, case result language, and attorney advertising disclaimers. Compliance varies by state and we calibrate to each firm's state bar.
Do you guarantee rankings?
No reputable SEO agency can guarantee specific rankings because Google's algorithm is not controllable by any outside party. What we guarantee is that we will implement proven strategies, track results transparently, and work every month to grow your visibility.
What is the difference between SEO, AEO, and GEO?
SEO is traditional search engine optimization for Google. AEO is Answer Engine Optimization, tuned to surfaces that return direct answers. GEO is Generative Engine Optimization, tuned to large language model responses on ChatGPT, Claude, and similar. In practice, the three disciplines overlap and we run them as a single program.
How is ChatGPT different from Google for finding a doctor or lawyer?
Google returns a list of links. ChatGPT returns a single structured answer with two or three recommended providers or firms mentioned by name. For the patient or client, ChatGPT is higher-intent, and for the practice being recommended, ChatGPT traffic converts at roughly 4.4 times traditional organic.
How many law firms does Doctor Rank work with?
We currently work with two active law firm clients (99 Crash and Karasik) and have served additional legal accounts historically. We are deliberate about the legal vertical because the one firm per specialty per market rule caps how fast we can grow inside any specific city.
How many healthcare practices does Doctor Rank work with?
18 active healthcare clients across dermatology, plastic surgery, med spa, gastroenterology, dental, wellness, and psychiatric. 50+ lifetime practices served.
Do I need a new website?
Not always. Some practices and firms have sites that just need optimization and updates. Others have sites built on platforms that limit what we can do, or sites that fail Core Web Vitals so badly that no amount of on-page work fixes them. During the audit we give an honest recommendation.
What makes Doctor Rank different from other agencies?
We specialize exclusively in healthcare and legal. We are AI-first. We publish pricing. We do not sign competing clients. We have 20+ years of founder-led SEO experience. We have live page-1 rankings for AI search queries across both verticals right now. Most agencies have none of those attributes.
Can you help a solo practitioner or solo attorney?
Yes. Our entry tier starts at $1,500 per month and fits solo practices in mid-competition markets.
How do I get started?
Call or text (718) 307-2996, or schedule a free strategy session through the button below. The first call is a free audit of your current online presence and an honest recommendation on whether we are a fit.
Ready to Grow Your Practice or Firm?
When patients and clients search for what you do, your name should be the one Google ranks, the one Google AI Overviews cites, and the one ChatGPT, Perplexity, and other AI agents recommend. Let us show you how.
Schedule a free strategy session. We will audit your visibility across Google, AI Overviews, and AI agents, then outline a clear path to growth. No obligation, no pressure.
Coffee and pastries on us, for you and your team. Uber Eats to your office before the call.
Free 30-min call. One client per specialty per city.
Or call or text us directly: (718) 307-2996