SEO and AI Search Optimization Agency for Doctors & Lawyers
A specialty marketing agency for medical and legal practices, built to the standard those practices are judged on by Google and ChatGPT.
Serving practices and law firms nationwide.
One person
You work with the founder
Month to month
No contracts
Exclusivity
One practice per city
Our Medical and Legal Marketing Standards
- HIPAA and bar advertising compliance
- For practices, review requests carry no patient details and before and after photos get written consent before they reach a page. For firms, case results carry the disclaimer language the state bar requires and testimonials follow that state's rules.
- Credentialed review on every page
- Health and legal pages fall under YMYL, where Google asks for more experience, expertise, authority and trust (E-E-A-T). Every page we publish names the clinician or attorney who reviewed it, with their credential, a link to their bio, and the same reviewer in the structured data.
- Local pack and map coverage
- Most patient and client searches carry local intent, so the profile counts as much as the site. We run categories, photos, posts and the review flow, and scan the map grid to see where a practice or firm ranks block by block.
- AI search readiness
- Assistants answer from page text rather than from ranking position. We render every page so a crawler receives real text, mirror the visible facts into structured data, and read assistant referral traffic in analytics.
We publish the test for all four, including on ourselves: how to tell if your SEO agency is actually working.
Trusted by leading healthcare and legal practices across the country
Our Recent Client Results
Real data from real clients across healthcare and legal. Measurable growth in calls, leads, consultations, and AI search visibility.
Swipe to see more results
Dermatologist in Queens, NY
Growth +56%
856 calls in Jun-Jul 2023

1,336 calls in Jun-Jul 2025
Dermatology Clinic Brooklyn
Growth +167%
43 calls/month in 2024

115 calls/mo in 2025
GI Clinic NY
Growth +44%
114 calls/month in 2024

164 calls/mo in 2025
Personal Injury Law Firm in New York
170-Page Schema Rebuild
228 calls from Google Business Profile, +36.5% growth
170-page schema rebuild across the entire site. The prior agency had left Attorney, Service, and FAQPage schema broken or missing. Rankings had been sliding for months. We rebuilt every schema block from scratch, aligned provider schema with bar admission data, tied service schema to practice areas, and encoded FAQPage schema on every top-of-funnel page. Rankings recovered across the full keyword set inside 90 days. The lesson for any law firm: schema is not cosmetic. In the age of AI search, it is how Google, AI Overviews, and AI agents like ChatGPT verify that your firm's attorneys have the credentials your site claims.
Personal Injury Law Firm in Florida
First ChatGPT ReferralFirst documented ChatGPT referral inside the first six weeks of engagement. The firm received a new client who specifically told intake that ChatGPT had recommended them by name when asked for the best car accident attorneys in the metro area. The structural work underneath that outcome was an attorney bio rebuild with state bar verification encoded in schema, a practice-area content architecture aligned to the attorney whose bar admissions and trial experience match each page, citation expansion across Avvo, Justia, FindLaw, Martindale-Hubbell, and Chambers, and Google Business Profile management tied to every office location. ChatGPT started surfacing the firm when the structured authority signals matched what the AI was looking for.
The Problems We Solve
You are excellent at what you do. You spent years training to become a doctor, dentist, or attorney. But nobody taught you how to get ranked by Google and recommended by AI agents. Meanwhile, your competitors are investing in their visibility. They show up when patients and clients search Google, when AI Overviews answer the query, and when an AI agent gets asked who to call. They get the appointments and the cases.
Most doctors, dentists and lawyers who call us arrive with the same four problems:
Your clinic or practice website looks outdated and does not turn visitors into appointments or consultations.
You have tried a marketing agency that promised results and delivered confusing reports and no real growth.
You do not appear in Google's local map pack when people search for what you do.
Patients and clients now ask ChatGPT, Perplexity and Gemini who to call, and you have no idea whether your practice is the one being recommended.
We built Doctor Rank to solve these problems. We focus exclusively on doctors, medical clinics, and lawyers because we understand your industries, your patients and clients, and the new way they search, on Google, inside AI Overviews, and through the AI agents picking who to recommend.
Why Doctor Rank Is Different
We work with one clinic or practice per city, with no long-term contract, on a flat fee that does not change, and you deal with the founder directly. Here is exactly what that means.
One client per city
Once we sign a practice in your specialty in your city, we do not take another one there. You are never competing against your own agency.
No long-term contracts
Month to month. Cancel whenever you want. There is no cancellation fee.
One flat fee, agreed upfront
You know the number before we start. It does not go up and it does not go down, and there are no surprise fees.
Your website leaves with you
If you ever decide to leave, we hand your website and everything else we built to you or your next agency, at no charge.
You work with the founder
You speak with Artem directly, from the first call onward. There is no account manager between you and the work.
Direct line to the owner
You text or call Artem's cell phone when you need something. No tickets, no queue.
Explore Our Services
Focused and deep, built only for healthcare practices and law firms. Every engagement includes AI search optimization at no extra cost.
SEO
We put your practice at the top of Google for the services patients and clients actually search.
Website Design
Fast, mobile-first sites for practices and firms, built to convert ranked traffic into booked patients and consultations.
AI Overviews & AI Agent Optimization
Patients and clients now ask ChatGPT, Perplexity, and Google's AI Overviews to pick the provider. We work to make your practice the name those answers reach for.
Every core service includes AI Overviews and AI agent optimization at no extra cost. While other agencies focus only on Google, we make sure your practice is named when patients and clients ask ChatGPT, Perplexity, Gemini, or any other AI agent.
Other Services
Google Business Profile Management
We rebuild and manage Google Business Profiles for every location a practice or firm operates from. Categories, services, photos, posts, reviews, and Q&A.
Meta and Google Ads
Paid media as a complement to SEO where the math works. We do not sell ads as a first line because SEO compounds and ads do not.
Reputation Management
Review removal, review generation, and response management. We flag and appeal fake or policy-violating Google reviews, then build a steady flow of real 5-star reviews inside HIPAA and state bar compliance boundaries.
Landing Page Design
High-converting pages designed for your advertising campaigns.
AI Receptionist
Capture leads 24/7 with HIPAA-compliant AI receptionist solutions.
Online Forms
Digital patient intake and client questionnaire forms that save time and reduce paperwork.
Industries We Serve
We work with two types of professionals: those who care for patients and those who represent clients. Within each vertical, we specialize further.
Healthcare Practices
- Dermatologists and dermatology groups
- Plastic surgeons and cosmetic surgery practices
- Med spas and aesthetic injection practices
- Wellness and functional medicine clinics
- Dentists and dental groups
- Psychiatrists and mental health practices
- Gastroenterology, primary care, and specialty medical groups
Meet the Founder
I'm Artem, founder of Doctor Rank. I've been doing SEO since 2005, which is 20 years of watching Google rewrite the rules, from Florida to Panda to Penguin to Medic to Helpful Content to the March 2026 core update. I built Doctor Rank as a boutique on purpose. We stay small, we're selective about who we sign, and we cap the number of clients we take on so every strategy gets real attention.
Some of our clients run complex multi-location practices with 8, 12, 20 offices. Others are solo dermatologists, solo plastic surgeons, or solo DUI attorneys who want to own one market. Either way the work is individualized. You get a strategy built for your specialty, your geography, and your goals.
When you hire Doctor Rank, you're not handed off to an account manager. You talk to me. I personally review every client strategy, every author block we publish, and every AI search recommendation we ship. SEO in 2026 isn't about ten blue links anymore. Google AI Overviews, ChatGPT, Perplexity, and other AI agents are where doctors, dentists, and lawyers get discovered now, or don't, and getting cited inside those answers is the work that matters most.

Artem Saribekyan
Founder · SEO since 2005
Book a consult and I'll treat you and your team to coffee .
How Doctor Rank Handles State Bar Advertising Rules for Law Firms
Legal SEO goes well past SEO with a law firm logo. Every state bar writes its own advertising rules, and the rules change how a law firm can describe past case results, how testimonials can be surfaced, and how an attorney can be marketed online. The ABA Model Rules of Professional Conduct set the baseline, and individual states adapt on top. A law firm that gets this wrong can face bar discipline separately from whatever rankings the SEO produces.
We calibrate to each client's state bar. Case result content is written inside the disclaimer language the state bar requires. Testimonial handling is tuned to whether the state permits client testimonials at all, and if so, with what disclaimers. Attorney bio pages use the practice-area language permitted by the state, which varies on whether a lawyer can be called a "specialist" without board certification. Content on any practice area anchored to specific monetary outcomes includes the past-results-not-guarantee disclaimers the state bar requires. We do this because the firm's license to practice is worth more than a ranking position, and because a compliant SEO program ranks just as well as a non-compliant one when the work is done correctly.
This is a layer of legal SEO almost no general SEO agency handles. It is why law firms that hired a general agency often end up rewriting every case result page after their first bar complaint. We build the content compliant the first time.
For personal injury lawyers, the case result disclaimer language is the most scrutinized content on the site. For criminal defense lawyers, attorney advertising rules dictate how past verdicts can be described. For family lawyers, client testimonial rules shape how divorce outcomes can be surfaced. For DUI lawyers, outcome language is tightly regulated by most state bars. For immigration lawyers, content must avoid the language a state bar associates with unauthorized practice. For bankruptcy lawyers, federal debt relief agency disclosure language is required on every page. Every legal practice area has its own compliance overlay, and we build each law firm's content inside the rules for that attorney's bar and practice area.
A personal injury lawyer in Florida operates under different bar advertising rules than a personal injury attorney in New York. A criminal defense attorney in Texas has different testimonial restrictions than a criminal defense lawyer in California. A family lawyer in one state can use the word "specialist" freely while a family attorney in another state cannot. Our legal SEO program calibrates to each attorney, each firm, each state bar, and each practice area. The lawyer keeps their license. The law firm keeps their ranking. Both outcomes matter.
How Doctor Rank Handles HIPAA for Medical Practices
HIPAA is the equivalent compliance layer for medical SEO. Patient information cannot appear in reviews, case studies, before-and-after content, or testimonials without explicit written authorization. Agencies that do not understand HIPAA routinely expose practices to OCR complaints by soliciting reviews with protected information, posting patient photos without consent, or using patient names in content production.
We run every medical engagement inside HIPAA boundaries. Review generation uses compliant request flows that do not disclose PHI. Before-and-after content goes through consent documentation before any photo hits the site. Case studies are anonymized by default. Content production that references a real patient goes through authorization review. The medical practice stays compliant, the SEO still ranks, and the practice does not end up defending a privacy complaint six months after signup.
Our Human & AI Team
A dedicated team of marketing specialists who work only with healthcare providers and law firms. Every person on the team is trained on the YMYL, E-E-A-T, and AI search disciplines that define the work. You will never be handed off to a junior account manager executing a template. Senior specialists handle the strategy, execution, and ongoing monthly work on every account.
Latest Articles
Insights and strategies for healthcare and legal marketing in the age of AI search.

Should a Clinic Put an AI Receptionist on the Phones Today?
What an AI receptionist handles on a clinic line, what it never does, how natural it sounds, and the cost against a $5,000 a month receptionist. Artem's position, plainly.

How Do I Know If My SEO Agency Is Actually Working?
What an SEO report should show in the first three months, what agencies leave out, why calls can drop while rankings rise, and how to leave without losing your website.

Can I Get a Bad Google Review Removed? What Google Takes Down and How to Report It
Google removes reviews that break its policies, not reviews that are merely negative. Which bad reviews qualify, how to report and appeal, and whether to pay a removal service.
Frequently Asked Questions
How long does SEO take to show results for a doctor or lawyer?+
Most practices and firms see measurable improvements in 3 to 6 months, with rankings compounding over 12 to 18 months. Healthcare and legal are both competitive YMYL categories, so the ramp is slower than it would be for a retail business, but the compounding is also stronger because once you own the rankings, they are harder to lose.
Do you work with practices and firms outside of New York?+
Yes. We are based in New York and we serve healthcare practices and law firms across the United States. Local SEO principles are the same whether the practice is in Manhattan or Miami, Dallas or Denver. We tune the approach to the competitive density of the specific market.
What is AI agent and AI Overviews optimization?+
It is the discipline of making Google AI Overviews and the AI agents people now use (ChatGPT, Perplexity, Gemini, Claude) recommend your practice or firm by name when a patient or client asks for the best in your specialty in your market. Google has signaled that the ten blue links are giving way to agent-driven answers, and this is the work that gets you named inside those answers.
What about Google's move to AI agents and AI Overviews?+
At Google I/O, Google made clear the future of search is AI agents answering the query directly instead of a list of links. AI Overviews already sit above organic results on the majority of healthcare queries. Our entire methodology is built for this shift: schema that AI engines can verify, citations across the directories AI agents trust, and content structured around the natural-language questions patients and clients actually ask. Every Doctor Rank engagement is future-proofed for the agent era.
What about personalized AI agents that search on behalf of patients and clients?+
Gemini, ChatGPT, Meta AI, and Apple Intelligence are rolling out personal agents that go past answering questions. They act. They search, compare options, screen reviews, and increasingly book the appointment or schedule the consultation on behalf of the user. We optimize for the same trust signals those agents use to pick a provider: credentials encoded in schema, citations across the directories agents trust, review sentiment, and content structured around the natural-language questions real patients and clients ask. The goal is to make your practice the one the agent recommends and books.
How much does ChatGPT and AI agent optimization cost?+
It is included at no extra cost in every Doctor Rank engagement. We treat Google AI Overviews and AI agents as the core surface.
Do you do SEO for dentists?+
Yes. Dentists are one of our most-served specialties. See our guide on ChatGPT SEO for dentists for the framework we apply.
Do you do SEO for plastic surgeons?+
Yes. We serve board-certified plastic surgeons and cosmetic surgery practices.
Do you do SEO for law firms?+
Yes. We serve law firms across personal injury, criminal defense, family law, DUI, immigration, bankruptcy, and medical malpractice.
How does Doctor Rank help law firms get cited in ChatGPT?+
We encode attorney bar admissions in schema, build citation footprints across Avvo, Martindale-Hubbell, Justia, FindLaw, and state bar directories, and structure practice-area content around the natural-language questions real legal clients ask. ChatGPT cross-references those signals when choosing which firm to name.
Will Doctor Rank sign my competitor?+
No. We work with one clinic or practice per specialty per city. Once you sign, that spot in your city is closed to every other practice in your specialty, for as long as you are a client.
Do you have long-term contracts or cancellation fees?+
No. Doctor Rank is month to month. You pay one flat fee that is agreed upfront and does not change, there are no surprise fees, and you can cancel whenever you want without a cancellation fee.
What happens to my website if I leave Doctor Rank?+
It goes with you. If you decide to leave, we transfer your website and everything else we built to you or your next agency. You owe nothing for the handover.
Who will I actually be working with?+
Artem Saribekyan, the founder. You text or call his cell phone directly. There is no account manager and no ticket system.
Is SEO HIPAA-compliant for medical practices?+
Done correctly, yes. We run review generation, content production, and reputation management inside HIPAA boundaries. We do not expose patient information and we follow marketing consent protocols.
Is SEO compliant with state bar advertising rules for law firms?+
Done correctly, yes. We follow state bar advertising rules on testimonials, case result language, and attorney advertising disclaimers. Compliance varies by state and we calibrate to each firm's state bar.
Do you guarantee rankings?+
No reputable SEO agency can guarantee specific rankings because Google's algorithm is not controllable by any outside party. What we guarantee is that we will implement proven strategies, track results transparently, and work every month to grow your visibility.
What is the difference between SEO, AEO, and GEO?+
SEO is traditional search engine optimization for Google. AEO is Answer Engine Optimization, tuned to surfaces that return direct answers. GEO is Generative Engine Optimization, tuned to large language model responses on ChatGPT, Claude, and similar. In practice, the three disciplines overlap and we run them as a single program.
How is ChatGPT different from Google for finding a doctor or lawyer?+
Google returns a list of links. ChatGPT returns a single answer that names two or three providers or firms. For the patient or client that is a shortlist, so being one of the names matters more than being one of ten links. ChatGPT mostly cites practices that already rank on page one of Google, which is why we treat it as part of the same work.
What makes Doctor Rank different from other agencies?+
Six things. One client per specialty per city. No long-term contracts and no cancellation fee. One flat fee agreed upfront that does not go up or down, with no surprise charges. If you leave, your website and everything we built goes with you to your next agency. You work directly with the founder, and you have his cell number instead of a ticket system.
How can I tell if my SEO agency is actually working?+
In the first three months, look at trajectory: is your site appearing more often in Google, and being cited more in ChatGPT and Gemini? Google Search Console shows the Google side and you should have your own login. After that, Google Analytics should show visits and conversions by source, and a call tracking number should show how many people actually called. If a report skips the metric that went down, or was built in a tool you cannot open, that is your answer.
How do doctors get to the top of Google?+
Three things compound together: a website with procedure and condition pages structured around what patients search, a fully built and actively managed Google Business Profile, and a steady flow of real reviews plus citations across the directories Google trusts. There is no shortcut. The practices that own the top of Google are the ones that have done this consistently over 12 to 18 months.
How do I market my medical or dental practice online?+
Start with the channels that compound. SEO and your Google Business Profile bring in patients who are already searching for your services, which is the highest-intent traffic you can get. Layer in reviews and structure your content so AI tools like ChatGPT recommend you by name. Paid ads work as a complement once the organic foundation is in place.
How do I get a bad Google review removed?+
Google removes reviews that break its policies. A merely negative review stays. A review that names and insults a front desk employee, curses, or makes accusations nobody can verify can qualify even if the visit happened. You report it from your profile, then appeal through Google's Reviews Management Tool. The odds run about fifty-fifty, so it is almost always worth filing. We do this for our clients at no extra charge as part of reputation management.
How do I get started?+
Call or text (718) 307-2996, or schedule a free strategy session through the button below. The first call is a free audit of your current online presence and an honest recommendation on whether we are a fit.
Our Offices
Based in New York and Port St. Lucie, serving practices and law firms nationwide.







